life

Client: Hillview golf villa.


Logo


Bag, envelope, business card, notepaper.


I designed the VI, advertisement, the onsite display of the sales office, the signage on the golf court, as well as all the sales materials. For the VI, I created a simple golf image to unify the whole visual system. I used the green fluorescent ink for this image, which makes it sharper and more unified.

Each of these golf club villas worths nearly 2 million US dollars and the theme of the advertisement is 'life'. This series of advertisements were created around the eminent golf life. The everyday life is integrated into the luxioury, for example, having breakfast of having a nap on the golf club.


Newspaper ads.

The unconstrained Einstein

Client: PH 7.3 Alkali water

The water with PH value 7.3 is the best drinking water for our health.
This water not only is more healthy, but also helps the human brains to function better.
I developed a line of ads based on this selling point.
The theme is " to release the potential ".


Magazine ads-1
release the potential


Magazine ads-2
release the potential


Magazine ads-3
release the potential


Package design for the big volume bottle and for the small volume bottle.


The poster for the bus stand.

Through this new image campaign, this new brand grown very fast and exceed the annual sales target.

A health wave

"containing 30g dietary fiber"

Client: Danone Yogurt (magazine ads campaign)
The images carry the message of 'the beautiful body is built by the unique healthy diet'.






"containing 30g dietary fiber"



The pink one is strawberry flavor, the blue ones are original.

Rustic spring

Client: Bishuiwan Spring Spa Resort

Corporate Brochure. The marketing theme is 'rustic spring'.


Logo


Bag, envelope, business card, notepaper.


Paper cup


Corporate Brochure's cover
The marketing theme is 'rustic spring'.
The brochure uses the similar type of paper which made the cardboard box for the cover page of the brochure.
Chinese water ink is used as the major design element, which makes the brochure looks rustic and natural.



Corporate Brochure's pages


Corporate Brochure's pages


Corporate Brochure's pages


Corporate Brochure's pages


Corporate Brochure's pages

Home

Client: Haomei Aluminum
this is one of the biggest aluminum corporation. The two tallest building in China used the materials they produced. At first they just wanted to produce a 24 pages catalogue. But I managed to persuaded them to create 2 corporate books for different uses. Although they costed a bigger budget for them, they matched their market position.

We used "Home" as the major theme for the corporation books.

The value system that affects a city

Client: City Pictorial Magazine

Poster campaign and the theme is 'the value system that affects a city'
As a mainstream magazine, we focus on the conflicts between the spiritual life and material desire of the educated youth in this fast developing big city with a population of 14 million.

Australian Manor Lifestyle

Client: Nanshan Land Development

Sales Brochure. The marketing theme is 'Australian Manor Lifestyle'.
The imagery not only translates the landscape of the dream manor,
but it is also centered around the upper class life style in Australia.

Top Class Luxury House

Client: Global Villa Land Development Group

Newspaper Ads and the theme is 'Top Class Luxury House'. Since the target audience are those rich and reserved middle class, the ad intends to create a very fine and mysterious life environment. The peacock is used as the visual hook, which also add to the elegance of the image.

The king of land

Client: Junyue Land Development Group

Newspaper ads and the theme is 'king of land'.
The project is located in the core of the land which was bought at the highest total cost and it has great potential for its value to rise. The works builds the brand with 'eminent status'.

Keep trying

Client: Advertising Association
Poster Campaign and the theme is 'keep trying'. It encourages advertisers to keep trying new and alternative ways.


1. You won't be able to know what you can do unless you try.


2. Strong will can conquer any high mountain in the world


3. People won't be able to find happiness without pain

Abide by the advertising law

Client: Advertising Association
Project Objectives: Poster Campaign and the them is 'abide by the advertising law'


1. The posters mock those advertising companies who compete with unreasonably low prices.(The soldier Lei Feng in the poster is well-known for helping others for free.)


2. The posters mock those who steals others' ideas never get a red face.(The Chinese god in the poster is famous for his red face.)